feb. 26th,2005 david picked up 9 Addy awards

feb. 26th,2005 david picked up 9 Addy awards for his print and broadcast work, including: 7 golds, Best of show for Broadcast (the tv spot he directed for umpqua) +Best of show overall (from over 450 entrees) for his direction and shooting of the Partnership for a Drug free America tv spot.
congrats to all at dcd.
 
 
BEST OF SHOW
David Carson Design
Partnership for Drug Free America – TV spot
David Carson , Director
ADDY Awards 2005 – Charleston, S.C.
I didn’t realize that this was David Carson’s work when we watched it the first time. The typography wasn’t the thing that caused me to enjoy it. It was just a novel way to do a very “tired” subject. It caused me to think about things in a different way and that’s what made it good. Very clever solution.
 
This spot had it all…killer art direction, amazing broadcast design, and most importantly, a powerful concept. It did what all those “Parents…the anti-drug” spots are trying to do, but failing miserably: Tell you exactly what you as a parent can do to help your child. And as it turns out, it’s a pretty simple thing to do. Moving, compelling, and persuasive.

i saw on your site about the awards u won for the drug campaign. so congrats. to have seen you in action, solving it – effortless,
detached, strangely unconscious – so surreal, but completely natural and obvious. aware but unaware. truth . super-natural. completely natural.
your/your work capture/captures the essence of truth like nothing else.
you are a phenonominon. –stephanie