feb. 26th,2005 david picked up 9 Addy awards for his print and broadcast work,
including: 7 golds, Best of show for Broadcast (the tv spot he directed for umpqua)
+Best of show overall (from over 450 entrees) for his direction and shooting of the
Partnership for a Drug free America tv spot.
congrats to all at dcd.
BEST OF SHOW
David Carson Design
Partnership for Drug Free America - TV spot
David Carson , Director
ADDY Awards 2005 - Charleston, S.C.
I didn't realize that this was David Carson's work when we watched it the first time. The typography wasn't the thing that caused me to enjoy it. It was just a novel way to do a very "tired" subject. It caused me to think about things in a different way and that's what made it good. Very clever solution.
This spot had it all...killer art direction, amazing broadcast design, and most importantly, a powerful concept. It did what all those "Parents...the anti-drug" spots are trying to do, but failing miserably: Tell you exactly what you as a parent can do to help your child. And as it turns out, it's a pretty simple thing to do. Moving, compelling, and persuasive.
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